AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.

If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase.

So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSandbox) to find those lucrative keywords for your pay per click campaigns, and then going to Google or Overture to find how many advertisers compete for your keywords, you could simply fire up Jeff Alderson's Adword Analyzer, punch in a search term you are interested in researching and press a button.

In a matter of minutes the results will show you how often that keyword, and a list of related keywords, were searched for, how much competition there is for these keywords and the profitability ratio. Neat huh?

You can visit a short Video Tutorial for Ad Word Analyzer and see how the program could help you with your PPC campaigns:

http://www.xybercode.com/adwords

Here is a short list of the major pros and cons of Adword Analyzer:

Pros:

1) If your target market is in the USA, you can query for a number of Google Adwords campaigns no matter where you live. For example, I live in Lithuania and unless I use the software I cannot see how many advertisers compete for the USA market.

2) You can carry out your research on Wordtracker (http://tinyurl.com/8vtcg) and then import your keyword list from a text file. I highly recommend using Wordtracker for your PPC keywords research, because as you will soon find out, keyword counts by Adwords Analyzer can be heavily flawed.

3) The Adwords Analyzer is regularly updated with new features.

Cons:

1) In some cases, Adword Analyser keyword counts are vastly over-estimated as the software uses the Overture's Keyword Selector Tool to find the number of monthly searches. Overture's keyword plurals and mispellings are lumped together. Besides, the keywords counts are flawed due to webmasters using Overture for their own keyword research.

2) The software might get you into trouble with Google because it queries Google search engine for its results. Google doesn't allow any automatic query tools.

3) Although it's quite easy to use the software, the Adwords Analyser lacks a more detailed supporting documentation.

The Adwords Analyzer is a very strong product and offers lots of useful features that can be used in PPC marketing, however, it's not suitable for the search engine optimization or profitable niche markets development.

In my opinion, Word Tracker still remains the one and only reliable tool for the profitable keywords research.

About The Author:

FACT: EVERYBODY needs extra cash. Gerardas Norkus'es amazing system PAYS YOU every time you try special offers. Try the things you want and need from top online merchants, then get EXTRA CASH IN JUST 72 HOURS! GET $3 NOW just for signing up: http://www.cash4offers.com/

(c) Copyright 2005. All rights reserved.

Publishing Guidelines: You may freely distribute or publish this article provided you publish the whole article and include the copyright notice and links in full. A courtesy copy is requested upon publication.

Article Source: http://EzineArticles.com/?expert=Gerardas_Norkus

Beating AdWords tips

Beating AdWords Section 1: Introduction

Beating AdWords teaches you how outsmart your competition using Google AdWords to promote affiliate products. The authors, Kyle and Carson, started internet marketing as college students that were looking to earn some extra money. They quickly became very successful full time internet marketers.

They state in the first few pages that this program will not make you rich, but it will provide you with the knowledge and tools to become successful using AdWords if you are willing to work hard. There is a brief introduction to Pay per click advertising and Affiliate marketing.

Beating AdWords Section 2: Getting Started

Most everyone that has a computer has used Google. The reasons to use Google are given. Google AdWords is the number one place to advertise on the internet. Kyle and Carson teach you how to set up an AdWords account the right way. Actual screen shots with step by step instructions are provided to make things really easy. This is very helpful for beginners.

Next, the authors have you set up a Google account for practice. This will get you familiar with Google AdWords and your account will be ready to go. It is nice having the actual screen shots with detailed instructions to follow.

Beating AdWords Section 3: Affiliate Programs

Affiliate programs are recommended with links to sign up for free, and a list of high paying affiliates is also provided. Carson and Klye tell you which affiliate programs to avoid. Three Methods of determining which products to promote are included. There is a formula that helps you determine if a product is worth promoting. Few programs mention this simple formula that will help you pick the best products. There is an example of how to pick profitable AdWords. Links to the best free keyword research tools are listed.

Beating AdWords Section 4: Advertise your Product

More screen shots are provided to help you set up an actual account. There is advice on how to target clicks and eliminate unwanted traffic. This is a great tip that will cut your advertising costs. Next, Kyle and Carson give you advice on how to achieve maximum traffic.

The number of keywords to use in your campaign is provided. The authors explain a common mistake made by most people using AdWords and how to prevent it. They also tell you how to improve your click-through ratio.

Next, Kyle and Carson explain how to improve your quality score with Google which will get you ranked higher than your competitors for less money. This will improve your return on investment. Examples of successful ads phases are given. The wow factor and call to action are explained. The authors tell you how to eliminate non buyers. These are people just looking for information but are not interested in buying.

Beating AdWords Section 5: Outsmart your competition

The elements of Google's quality score are explained: 1) Click-through ratio, 2) ad content, 3) ad grouping, 4) ad history, 5) landing page content.

Kyle and Carson explain the importance of initially setting up quality ad groups. Landing page relevance is explained in detail. Tips are included to improve your landing page and the importance of getting your ad in the right position.

How to use the Traffic Estimator. A screen shot of the Traffic Estimator is displayed. The authors teach you how to get the most traffic for the least cost. A rule of thumb for internet marketers and a break even formula are included.

Kyle and Carson's techniques will improve your quality score. This will increase profits and decrease your advertising costs. With a high quality score, you can achieve higher ad placements than your competition and pay less per click..

Beating AdWords Section 6: AdWords Optimization

Inactive keywords that require small bids with a high quality score are explained. Your daily optimal budget is discussed. The authors teach you how to compete with the big boys. Kyle and Carson explain how to run test ads. The benefits of a landing page and direct linking are mentioned.

Beating AdWords Section 7: Web Pages that Sell

Tips on creating web pages and targeted content are provided. There are several tips on writing effective reviews to increase affiliate sales. Sample review pages are also included.

Beating AdWords Section 8: Success Staying Focused

The authors, Kyle and Carson, give you some basic tips that they followed for success. Kyle and Carson do respond to emails. They have answered all of my questions.

Bonus: Low cost advertising Techniques

This is a nice bonus. This section teaches you how to make money online for a small cost or free. Since I am trying to keep advertising costs as low as possible, I have used some of the techniques in this chapter, and they have worked very well for me. A glossary is included at the end.

Beating AdWords Section: Summary

I think Beating AdWords is an excellent program. It does cost some money to get started with AdWords. Fortunately, Beating AdWords has several tips to keep control of your advertising costs. Also, if you are looking for ideas to keep your advertising costs as low as possible, the bonus section will be very helpful. Several low cost and free advertising techniques are included. As I mentioned, they have worked very well for me. If you want to get started making money online, this program will definitely guide you in the right direction. I highly recommend Beating AdWords.

Article Source: http://EzineArticles.com/?expert=William_Miller